Entrepreneur.com recently featured an article with the phrase "Want to Seem Innovative?" in the title. While the article offered good advice and input about the new .nyc domain extension, the title raised a flag.
"Want to Seem Innovative?" Seem innovative. It seems that this is the practice of many large corporations these days - giving the illusion of innovation in the form of larger and smaller screens. Have things really changed that much? Are we not still using the technology we perfected some ten years ago as our main source of procurable "innovation?"
Don't get this wrong, it is widely known that Apple's newest iPhone is still attractive to consumers (more so than ever) but there is nothing really stopping us from using our dinosaur of an iPhone 4. After all, the only thing we have to gain is a larger screen and an unruly display - we have all heard about pocketGate.
In this day and age anything is possible. Instead of asking when, ask why not now? Why aren't we making huge strides in technology? Instead of making bigger and smaller screens - make flexible, resizable, screens. Make transparent technology for windows, table tops and other awesome applications.
When thinking of the great innovators of this lifetime, Steve Jobs and Elon Musk come to mind, not Apple and Tesla - and that really is a shame. With the resources available to these tremendous corporations (that's Billions with a "B") we should expect more, a whole lot more.
The hover cars we have dreamt of for decades are nowhere near becoming a reality, and drones have yet to be used to their fullest potential. Facebook should be a cloud based Operating System (call me for details) by now, yet it is still just a website.
The looming question of “why not now” has a very simple answer. If new technology were released as soon as possible, how much would the potential profit of old (and boring) technology diminish? Think about it, if transparent or flexible touch screens were released just months after the original touch screen, Apple and their competitors would lose out on nearly ten years of potential profit – or several Billions of dollars. The truth is, these companies have no incentive to “Raise the Innovative Bar” other than maintaining the illusion of timely brilliance.
Do we not deserve more for shoveling money into the hole that is the varied sized touch screen? How much can we invest in the same technology before it gets old?
The truth is, these companies would not exist without our support, maybe it is time they begin listening and stop delaying the release of truly new technology. Until then, we can all awkwardly nod in contempt of "The Next Big Thing" commercials featuring the release of the slightly larger and slightly smaller displays.